Each spring, Chelsea bursts into colour and creativity as it welcomes the return of Chelsea in Bloom. Now in its 20th year, this world-class alternative floral festival, produced by Cadogan in association with the Royal Horticultural Society (RHS), has become a much-anticipated celebration of imagination and artistry.
Inspired by an annual creative brief, local stores, restaurants, and hotels create extravagant floral displays that transform the streets for one week only. The theme for 2025, ‘Flowers in Fashion’, offered a playful exploration of style and nature; this is how we interpreted it.
Our installation reimagined an outdoors-in garden inspired by legendary fashion photographer Cecil Beaton’s conservatory at Reddish House. The display celebrated Beaton’s enduring love of gardening and flowers – a recurring motif throughout his diverse creative career.
“My garden is the greatest joy of my life, after my friends. Both are worth living for.” – Cecil Beaton, 1979
Visitors were invited to walk through a floral catwalk framed by trellised arches abundant with blooms, leading to a vintage rattan peacock chair – a nod to the interiors of Reddish House. The installation came to life with a seasonal palette of English plants and flowers, including foxgloves, roses, and hydrangeas in joyful shades of pink, yellow, and blue, echoing the tones of our summer collection.
As part of our commitment to conscious design, all flowers and plants were donated to Thrive – a charity that harnesses the power of gardening to support individuals facing physical or mental health challenges, isolation, or disadvantage.
