What styles would you love to see again?
I think that business or calling cards are currently overlooked and under-utilised – what’s not to love about an opportunity to create a form of self-expression on a piece of stationery the size of a credit card? In recent years we’ve all added so many more numbers and pieces of contact information that the design aspect of them has become less of a priority than clarity and readability. Obviously, those things are important, but I’d love to see more cards that focus on expressing the personality of the bearer, rather than how you might contact them.
I often say to clients that their calling card can tell the recipient an enormous amount from the very first touch; just the weight of the card and the feel of the engraved print will speak volumes through their fingertips before they even read a word. What would you want your stationery to say about you?
Smythson Bespoke Stationery salons are located at our New Bond Street and Sloane Street stores in London, and our Madison Avenue store in New York.
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