In Action:
Circularity in Luxury Design
We seek opportunities to build circularity into product development and operations. This approach is exemplified by the Norton capsule collection, crafted from ECONYL® regenerated nylon with calf leather trims. We also introduced the Evergreen range of refillable notebooks and diaries, designed for long-term use by simply replacing the paper insert.
Our packaging has also been redesigned to reflect circular principles. We now use 60% recycled cotton for dust bags, 100% recycled polyester for ribbon, and a minimum of 40% recycled card and paper for our signature Nile Blue boxes and shopping bags. We have also transitioned to manufacturing our branded paper packaging in Italy, bringing manufacturer and our specially chosen Italian paper mill closer together, improving efficiencies within our supply chain.
We hold our suppliers to the same high standards we uphold internally. All partners are required to comply with relevant local and international legislation, participate in audits, and sign our Letters of Undertaking, which include commitments to our Code of Ethicsand Product Restricted Substances List (PRSL). New suppliers undergo thorough due diligence to ensure alignment with our sustainability commitments.
Sustainability, testing, and compliance are embedded at every stage of product development through internal reviews and cross-team collaboration. Our long-standing relationships with specialist artisans and supply partners play a key role in maintaining the integrity and quality that have defined Smythson for over a century. These steps and many others have been recognised through our reassessment with Positive Luxury and the recertification of our Butterfly Mark, a symbol of Real Changemakers in luxury.