Uniting Beatrix Potter’s legacy of illustration with our own connection to the literary world, this collaboration is a playful celebration of the British countryside’s beloved residents. Archival sketches, prints, and quotes bring her world to life, reimagined through our signature craftsmanship.
SMYTHSON X PETER RABBIT™
Celebrating 160 years of Beatrix Potter™
To mark the 160th anniversary of Beatrix Potter, we’ve invited The World of Peter Rabbit™ to play across a collection of Smythson icons – celebrating a shared love for storytelling and the enduring charm of characters that have enchanted generations.
The heroes of the collection are our Panama and Chelsea notebooks, adorned with gold-stamped outlines of Peter Rabbit, Jemima Puddle-Duck, and Squirrel Nutkin, alongside two quotes from Beatrix Potter. They’re joined by our new Soho sketchbook lined with Potter’s illustrations, and a selection of handcrafted stationery featuring full-colour illustrations and hand-sprayed edges.