SMYTHSON X PETER RABBIT™

Celebrating 160 years of Beatrix Potter™

To mark the 160th anniversary of Beatrix Potter, we’ve invited The World of Peter Rabbit™ to play across a collection of Smythson icons – celebrating a shared love for storytelling and the enduring charm of characters that have enchanted generations.

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Smythson x Peter Rabbit Chelsea Notebook in Panama
Smythson x Peter Rabbit Chelsea Notebook in Panama
Smythson x Peter Rabbit Panama Notebook
Smythson x Peter Rabbit Panama Notebook
Smythson x Peter Rabbit Panama Notebook
Smythson x Peter Rabbit Panama Notebook Set
Smythson x Peter Rabbit Soho Sketchbook in Panama
Smythson x Peter Rabbit Thank You Cards

Smythson x Peter Rabbit Chelsea Notebook in Panama

To mark the 160th anniversary of Beatrix Potter, we’ve invited The World of Peter Rabbit™ to play across a collection of Smythson icons – celebrating a shared love for storytelling and the enduring charm of...
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Uniting Beatrix Potter’s legacy of illustration with our own connection to the literary world, this collaboration is a playful celebration of the British countryside’s beloved residents. Archival sketches, prints, and quotes bring her world to life, reimagined through our signature craftsmanship.

The heroes of the collection are our Panama and Chelsea notebooks, adorned with gold-stamped outlines of Peter Rabbit, Jemima Puddle-Duck, and Squirrel Nutkin, alongside two quotes from Beatrix Potter. They’re joined by our new Soho sketchbook lined with Potter’s illustrations, and a selection of handcrafted stationery featuring full-colour illustrations and hand-sprayed edges.

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